Elevate Your Strategy with Thailand's Premier Consumer Intelligence Platform
1st Cube is turn-key FMCG data solutions with comprehensive data profiles
of product and media consumption reflecting brand journey to consumption/ownership, as well as consumer segmentation of 15 market sections
with 68 categories of product/services
over 3,200+ brands in Thailand.
Program Partnership
Intelligent tools simplifying market analysis
Your gateway to comprehensive Thai consumer insights. Syndicated research data covering brands across categories in many market sectors, we offer detailed product and media consumption profiles. Using KANTAR Media’s TGI Choices V.7 software and face-to-face interviews using random sampling, we provide result on brand journeys and consumer behavior.
Crosstab
Correspondence
Cluster
Area Survey
Sampling Method
1stCube employs systematic random sampling based on Gross Provincial Product (*GPP) method, targeting respondents with higher purchasing power.
Survey Areas
Northern
Northeastern
Bangkok Metro
Central
Southern
*Gross Provincial Product (GPP) is one of several measures of the size of its economy in the province.
Media Coverage
OFFLINE
ONLINE
Newspaper
Movie/Cinema
TV
Retails
OOH
Magazine
Radio
Internet Usage
Social platform
Applications
Website
Journey-
Catch
Journey-
Consider
Journey-
Convert
Lifestyle Statements & Attitudes
Health
Financial
Family
Food
Environmental
General
Sport
Media
Fashion
International
Personal Groomin
IT / Technology
Shopping
Package Coverage
Sub-License
Full access to all data categories and program functions, including a two-year database
Full access to information in all categories in TGI
For big companies and enterprises
3 User accounts
16 Hours onboard training (Bangkok Metro area only)
User manual and videos for various functions
Tableau
Flexible data exploration with multiple viewing options through adjustable filters.
Profiles Dashboard
For startups and middle sized businesses
Journey Dashboard
Cluster Dashboard
CA Dashboard
*Depending on data set
**One time price per products
*** Deliver within 21 working days
Report
Easily supports quick work planning with pre-analyzed summaries and recommendations.
Market Overview
For startups and mini businesses
Competitive Brand Analysis
Consumer Analysis
Media Analysis
*Depending on data set
**One time price per products
*** Deliver within 10-15 working days
GET IN TOUCH
WITH US
Siriwimol Chaisathit
(+66) 92 253 4423
siriwimol@datafirst.co.th
Contact Person :